Our agency also offers designs of operating manuals. It is strictly connected with the subject of product photography and their construction. A well designed manual needs to be clear and easy to understand. It is sometimes difficult to achieve because there is a tendency that manuals should be brief and consistent and of small sizes. It is necessary to cheapen the production of complete product. The consequence is using fonts of small sizes – ‘4’ or ‘5’. Our advertising agency also creates handwritten drawings and simple drafts and outlines of the product. They are often more legible and more useful than photos.